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rhode: Peptide Lip Tint

A self-initiated beauty campaign for rhode's Peptide Lip Tint: one freckled face in a burgundy mesh turtleneck, from close-up application to a wink and a laugh.

Type
Product
Year
2026
Role
Concept, art direction, AI generation & retouch
Freckled model in a burgundy turtleneck holding the rhode Peptide Lip Tint to her cheek

The idea

A spec campaign built around a single consistent model and one shade. Warm taupe backdrop, burgundy mesh and glossy lips, carried from quiet close-ups of the tint going on to candid, playful portraits, the way a real beauty shoot moves through a day.