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Aurorae: The Weight of Nothing

A launch film for a concept fragrance: a stone-capped bottle, still water, falling light and one drop, cut to feel weightless.

Type
Video
Year
2026
Role
Concept, art direction, AI generation & edit
Made with
Higgsfield

The idea

Aurorae is a brand I built to test a full launch, from name and bottle to film and beauty campaign. The film had one rule: nothing moves fast, so the silence does the selling.